目前开设（Business/mkt）analytics的专业的学校不多，但是绝大多数都是以就业为导向，贴合就业实际big data--- analytical work的角度来培养学生的。顺应社会上需要bigdata 人才而新开设的.课程也以实用唯多，基本是以MIS（小的但是实用的编程(vba+sql)，一些database的知识等）+STAT(教你用统计软件/帮统计软件编程来自动分析等)+一些 management的知识。总之 看一份典型的 businessanalytics课表。马上就可以对这专业产生直观的认识。 这是UTAustin商学院下的busines analytics的课表，虽然是商学院但是还是比较数理的课程，但是又没数理到文科生念不了。必修 MIS 385: Data Analytics Programming MIS 381N.4: Decision Support Systems (Optimization and Decision Analysis) BA 385T: Financial Management MIS 381N.1: Introduction to Data Management STA 380.17: Predictive Modeling MIS 382N.9: Data Mining for Business Intelligence STA 380.18: Learning Structures and Time Series MIS 382N.11: Business Intelligence CapstoneElectiveCourses EE 380L: Advanced Data Mining and Web Analytics MKT 382: Analysis of Markets RM 392.5: Computational Finance LIN 386M/CS 395T: Data-intensive Computing for Text Analysis MKT 382.18: Marketing Metrics OM 386: Pricing and Revenue Optimization MIS 382N.12: Social Media Analytics OM 380.17: Supply Chain Analytics