Business administration, as a popular field, sees numerous students annually. The writing of graduation theses has become a critical concern. In the realm of business administration, graduation theses primarily evaluate students' capability to apply professional knowledge to solve problems. This paper introduces the characteristics of business administration graduation theses (academic, practical, innovative), outlines the principles for selecting a suitable topic (size appropriate, act according to one's ability, reality strong), and offers tips for writing the thesis.
Characteristics and Requirements of Business Administration Graduation Thesis
1. Academic
While academic requirements for undergraduate theses may not match those of graduate students, they still necessitate a certain level of academic rigor. Unlike investigation reports or work reports, the academic focus lies in revealing the nature of the research object and its laws, as well as the author's discoveries. Students should leverage their undergraduate course knowledge to delve as deeply as possible into matters, uncovering their essence and regularities. For instance, in the thesis topic "Discussing the strategic significance of pharmaceutical enterprise culture construction," "Research on the Chinese pharmaceutical affairs management system," and "Modern pharmaceutical enterprise management thought," the argument should transcend simple industry-specific phenomena to analyze their causes and solutions, otherwise, academic depth is lacking and fails to meet undergraduate thesis requirements.
2. Practical
Business administration is inherently practical, blending theory with practice. Topics such as OTC market marketing strategy, medicine market consumer behavior analysis, and pharmaceutical advertising strategy exemplify this. Business administration graduation theses, grounded in sufficient research, provide a theoretical framework that guides practical application. A well-written thesis is a prime example of theory and practice integration. Lacking theory is empty, unguided practice is repetitive. Only when theory guides practical application does it become meaningful, vivid, and rich.
3. Innovative
A high-quality business administration thesis embodies original ideas, insights, and perspectives. This reflects a deep understanding of theory and a fundamental grasp of problems. Innovation is the true value of business administration theses, adding vitality to the paper. Original work is most valuable, so avoid repetition.
Second, Business Administration Graduation Thesis Topic Selection Principle
1. Appropriate Size
Choosing topics that are too broad or overly complex may intrigue academia but are generally unsuitable for undergraduate theses. Undergraduates, after four years of professional learning and initial research training, have only a foundational understanding of major theory. Their first systematic analysis and problem-solving from a theoretical standpoint requires a topic that avoids overwhelming material collection and complex issues, which can lead to a messy paper or oversimplification. Moreover, broad topics often result in generalized research that fails to address specific theoretical or practical issues effectively.
Therefore, the principle is to select a topic that strikes a balance, one that is manageable and allows for the creation of high-quality content.
Do as you can
Selecting a topic requires foresight. To overcome this, consider necessity and possibility. Necessity refers to determining the research's value or significance. Possibility involves fully assessing subjective and objective conditions, acting within your capabilities.
Good topics may not be easy to write well. Subjective conditions include personal interests, knowledge structure, independent research ability, and familiarity with the topic. Objective conditions encompass sources, library resources, and research status. When writing, these factors must be analyzed carefully, acting within your capabilities to tailor the topic.
3. Be realistic
Business administration is a social science, emphasizing practicality. Analyzing and solving real-life hotspots, difficulties, and focus areas can yield new insights and results easily applicable to real-world work.
For undergraduates, solving significant theoretical or academic problems through research is challenging. Given their knowledge structure, theoretical quality, and professional experience, choosing a strong academic topic might involve synthesizing old theories. Integrating learned theory to analyze and solve real social problems with targeted, rich material makes for a strong, practical thesis. Business schools can choose topics like current pharmaceutical enterprise reforms, the impact of national pharmaceutical industry policies on enterprise management, such as internal resource integration in pharmaceutical enterprise groups, internal transfer pricing formulation, pharmaceutical chain retail system informatization construction, and pharmaceutical drug quality management standard system construction. These practical enterprise management issues are good choices.
Three, Business Administration Graduation Thesis Layout Structure
Text structure plays a vital role in thesis writing. A well-structured business administration thesis should be clear, logically laid out, and compact. Business administration theses are typically discussion-based, following a logical structure: present the problem, analyze it, and solve it. This three-paragraph structure is a fundamental principle of academic paper composition, guiding thesis writing and easily emulated.
The thesis structure typically follows: introduction, theory, and conclusion. The introduction sets the purpose, significance, and understanding of the research direction, highlighting specific research problems. The body contains the main argument, arranged hierarchically, with sub-arguments and expanded explanations. The conclusion summarizes the findings, discusses future development trends, and briefly addresses the problem.
Adherence to a fixed structure is not mandatory; flexibility is encouraged as long as the paper supports the thesis theme and discussion serves the paper's main purpose. Layered revelation of the problem's essence facilitates reader comprehension, allowing for a complete, logically structured business administration thesis.
