在过去十年，有一些世界知名的品牌进驻中国市场，他们是H&M, zara,levis，等，公司决策者知道中国的发展潜力，他们在大城市设计分店，投放广告，吸引了年轻消费者的目光。

Over the past decade, some world-famous brands came into China market, such as H&M, Zara, Levis, and etc., the top management of these corporations are well aware of China's developing potential, so they made decisions to start running branches in the big cities, meanwhile, distribute the Ads immensely in purpose of attracting the public's attention, especially the young consumers.